Twix Fino

October 4th, 2010 by Terry

It’s been a super long time since I’ve had a Twix, which is not to say anything bad about it, after all it’s hard to go wrong with biscuit, caramel and milk chocolate, but it just doesn’t capture me the same way that a lot of other chocolate bars do. I happened to eye this in my local Wilkinson store for 52p at the checkout, obvious impulse spot, and figured why not.

My first thoughts looking at the packaging and description (crispy wafer and caramel covered in milk chocolate) was that this was a Mars Delight-esque bar. I don’t know if Mars Delights are still around, I haven’t seen them in sometime, and this could be Mars’ way of creating a new product with some hype without really creating a new product. More of just a rebranding really.

This is kinda how it turned out too, which is not necessarily a bad thing as I actually really like Mars Delights, but it’s a little indicative of how the chocolate market has been for a little while that a new product is little more than an old product brought back into fashion. It’s nice, but if you’re wondering why it tastes so familiar, it’s because you’ve pretty much eaten it before.

[?]
Share This

Posted in Britain, Mars

2 Responses

  1. Chocolate Lover

    Listen, I’ve tried a Twix Fino and I think it’s the best piece of NPD I’ve had in years. Totally different to Mars Delight – you clearly don’t know your confectionery. I was mesmerised by the snazzy packaging and the product itself did not disappoint. The balance of wafer:chocolate was perfect, a much more attractive eat than the slightly sickly Delight. If you want to talk about naff product innovation, what about Cadbury spots/stripes or bliss? Bliss tastes like they’ve just swept up some gravel from the side of the road and moulded it into a chocolate bar, spots/stripes is the weakest piece of creativity I’ve ever seen.

  2. Choc lover

    I had never tasted the twix filo & thought I would buy it for a change. What a disappointment, it doesn’t really taste of very much at all. I’ll not be wasting my money.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.