The first of two bars I bought from Artisan du Chocolat, this is a “Great British” white chocolate bar with organic matcha mixed in.

It comes in quite a nice looking cardboard box. It’s a bit minimalist, with it being mostly white and then some sort of odd green effect used, I quite like how it looks. There’s a lot of blurb on the back, starting with how bitter matcha and sweet white chocolate mix together well. I certainly hope that’s the case.

Supposedly this bar is also a good way to get some epigallocatechin-3 into your system, well by golly, I was desperate to get some! Thank you Artisan du Chocolat! In June 2006, these guys were the first British chocolatiers to “break the mould” (which is now one of their slogans) by using technology to transform ground cocoa beans into chocolate on an “artisan scale”. What’s an artisan scale? I have no idea, something to do with being pretentious, I assume.

They also conche and refine cocoa butter, raw cane sugar, British milk powder (important that it’s British) and matcha for hours to make their bars. Alright alright, enough of all this, let’s just eat it.

Inside the box comes a plastic wrapper, foil I guess isn’t British enough or something. The bar is obviously a light green, and to be fair, it tastes pretty darn good. The matcha flavour is quite light, and it’s definitely balanced well with the white chocolate. It makes the bar quite creamy and sweet, with hardly any sort of bitter twang at all. Overall, I really enjoyed it, I’m just not impressed with the blurb on the bar.