Comments on: Divine Mini Chocolate Muffins http://www.thechocolatereview.net/2008/08/07/divine-mini-chocolate-muffins/ Fri, 12 Mar 2010 01:16:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jim http://www.thechocolatereview.net/2008/08/07/divine-mini-chocolate-muffins/comment-page-1/#comment-3518 Jim Fri, 08 Aug 2008 13:17:10 +0000 http://www.thechocolatereview.net/?p=959#comment-3518 Anyone who can afford to shop at Waitrose in the current economic climate should just get their butler to cook them some brownies/muffins....looks like a fail of Epic proportions from Divine. Anyone who can afford to shop at Waitrose in the current economic climate should just get their butler to cook them some brownies/muffins….looks like a fail of Epic proportions from Divine.

]]> By: Terry http://www.thechocolatereview.net/2008/08/07/divine-mini-chocolate-muffins/comment-page-1/#comment-3516 Terry Fri, 08 Aug 2008 12:48:52 +0000 http://www.thechocolatereview.net/?p=959#comment-3516 Jim - This is probably why they're only available at Waitrose and for such a high price too. The thing is though that these don't *really* taste premium, so it fails on a few levels. Jim – This is probably why they’re only available at Waitrose and for such a high price too. The thing is though that these don’t *really* taste premium, so it fails on a few levels.

]]> By: Jim http://www.thechocolatereview.net/2008/08/07/divine-mini-chocolate-muffins/comment-page-1/#comment-3506 Jim Thu, 07 Aug 2008 18:12:08 +0000 http://www.thechocolatereview.net/?p=959#comment-3506 Terry Ive read both your reviews for the Brownies and the Muffins and it strikes me that Divine are simply trying to play in the wrong market! Do a premiuim chocolate brand really belong in the cakes sector? Personally I just dont think so - when I think about brands that have extended their portfolios into similar areas I think...Toffee Crisp Cookies, Smarties Cookies, Snickers Muffins, Galaxy Muffins....all of which are mass producded brands and not really the speciality premiuim offerings that Divine try to provide. In short I dont think the branding of Divine fits with the sector of the market! Whats your thoughts? Terry Ive read both your reviews for the Brownies and the Muffins and it strikes me that Divine are simply trying to play in the wrong market!

Do a premiuim chocolate brand really belong in the cakes sector? Personally I just dont think so – when I think about brands that have extended their portfolios into similar areas I think…Toffee Crisp Cookies, Smarties Cookies, Snickers Muffins, Galaxy Muffins….all of which are mass producded brands and not really the speciality premiuim offerings that Divine try to provide.

In short I dont think the branding of Divine fits with the sector of the market! Whats your thoughts?

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