Divine Mini Chocolate Muffins

August 7th, 2008 by Terry

Second in the Divine mini chocolate bakery range. Today’s offering is a similar looking pack filled with six mini chocolate muffins. Again these are made with 70% dark chocolate and I’ll make the assumption now that it’s in chocolate chip form embedded within the muffins.

They’re described as “moist and rich, giving you that heavenly chocolate experience.” Well I have some doubts, I’ve never been a huge muffin fan, the cakey aftertaste I talked about yesterday is, I find, always most prevalent in muffins. And if the brownies weren’t chocolatey enough to get rid of that taste, then I’m not expecting the muffins to be.

But anyway, like I said the pack is fairly identical in terms of size, packaging and general looks, the main difference being that these are Muffins, not Brownies, duh Terry. So let’s open these up.

So I open it up, open the plastic bag, take a muffin out. It certainly is mini, again it’s a bitesize muffin. They remind of those muffins you can buy in Morrisons (and probably other supermarkets) where you can get a plastic tub full of about 30 of the damn things. They’re never good.

These though, are decent. I was right with the chocolate coming in chip form, though the muffins themselves are also chocolatey. With sugar, wheat flour and vegetable oil all being above the chocolate filling, and then cocoa powder being way down the ingredients, you can’t expect a rich, luxurious treat here. What you can expect is a pack of fairly nice muffins, with a fairly nice chocolatey taste to them, that fall within the category of fairly nice.

Same conclusion to yesterday, I would not go to Waitrose and buy these at their £1.99 RRP, but I would if they were on a special offer of some sort, if you’re in a piggy mood, go to Morrisons and eat 30 muffins you beast.

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Posted in Britain, Divine

3 Responses

  1. Jim

    Terry Ive read both your reviews for the Brownies and the Muffins and it strikes me that Divine are simply trying to play in the wrong market!

    Do a premiuim chocolate brand really belong in the cakes sector? Personally I just dont think so – when I think about brands that have extended their portfolios into similar areas I think…Toffee Crisp Cookies, Smarties Cookies, Snickers Muffins, Galaxy Muffins….all of which are mass producded brands and not really the speciality premiuim offerings that Divine try to provide.

    In short I dont think the branding of Divine fits with the sector of the market! Whats your thoughts?

  2. Terry

    Jim – This is probably why they’re only available at Waitrose and for such a high price too. The thing is though that these don’t *really* taste premium, so it fails on a few levels.

  3. Jim

    Anyone who can afford to shop at Waitrose in the current economic climate should just get their butler to cook them some brownies/muffins….looks like a fail of Epic proportions from Divine.

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