Revels to ‘evict’ least-loved flavour
Note to self: I still haven’t reviewed Revels, though that’s probably for a reason (hint: they suck). Original article from The Guardian newspaper is here, though I’ve put the article in its entirety below.
Share ThisMars-owned sweet brand Revels is to hold a Big Brother-style “eviction” to oust the least liked of its six flavours, asking members of the public to vote out the one they hate the most.
A press campaign, by ad agency AMV BBDO, launches next week with the aim of getting the public to go to revelseviction.com to take part in the vote.
The website features the six flavours – chocolate, raisin, coffee, Malteser, caramel and orange – with the strapline “Save the one you love, evict the one you hate”.
On the site, there will also be a video of the eviction host – dressed in a removalman’s brown overcoat and playing a keyboard on the cliffs of Dover – who introduces the concept of the “grand Revels eviction”.
One of the existing six Revels flavours will be replaced by a “limited edition mystery flavour” in November.
Users vote online for the Revel flavour they hate the most, which is followed by a brief video clip about the sweet.
They can also choose the form the “eviction” should take – a rocket, a Thelma & Louise-style remote control car, a cannon, a balloon, and a golf driver, with the host sending the Revel flavour off over the white cliffs of Dover to its end.
There is a “good” and “bad” ending to each video of the forms of eviction.
Production company Park Village created around 16 pieces of video for the eviction campaign website. Andy Welch was the director.
Revels plans to allow the eviction process to stay open until September 9.
Last year, Cadbury re-introduced the Wispa bar after a successful online campaign led by groups on social networking websites such as Facebook.
Posted in Britain, Chocolate News, Mars
July 12th, 2008 at 10:31 pm
Why are they bothering? It’s obviously going to be coffee. I accidentally ate a coffee one once and it genuinely put me in a bad mood. And left coffee scent on my hands. I never like coffee flavours but this one is actually offensive. If italics were possible in the comments, I’d be using a lot of them. They should replace it with mint. Forever.
July 12th, 2008 at 10:49 pm
Ellie – That sounds pretty…extreme, I had no idea it was so bad. I voted for raisin myself as I hate the damn things, but coffee has 37% and raisin only has 27%. Screw mint, let’s get some peanut butter in these things, heck, we need more peanut butter-chocolate hybrids here anyway.
July 13th, 2008 at 9:26 am
Take one pack of chocolate raisins, one pack of Maltesers and one pack of chocolate peanuts.
Mix together.
Tada! Revels without the nasty bits. Just discontinue the things and make more shelf space for things which taste nice.
July 13th, 2008 at 3:19 pm
terry – peanut makes me just as mad!
MaW, that’s a very good point.
July 13th, 2008 at 6:16 pm
i mentioned this on the maltesers dark post
yay! first with the news 
July 14th, 2008 at 5:40 am
Does this work?I really hate HTML
July 14th, 2008 at 5:40 am
Here you go, Ellie
Why are they bothering? It’s obviously going to be coffee. I accidentally ate a coffee one once and it genuinely put me in a bad mood. And left coffee scent on my hands. I never like coffee flavours but this one is actually offensive. If italics were possible in the comments, I’d be using a lot of them. They should replace it with mint. Forever.
Lotsa Italics
July 14th, 2008 at 11:26 am
Cheer Bagnew – good HTML work there
July 14th, 2008 at 11:38 am
which is funny cos coffee is my favourite:)
i voted off raisin 
July 21st, 2008 at 10:12 am
You’re all crazy. Coffee is the only reason why I buy revels. If you want boring, orginal sweets, why buy revels in the first place. The’re meant to be different! =]
July 21st, 2008 at 10:43 am
Gasssp! I love the coffee one, I must be a freak of nature it seems.
I’m voting off orange, hate orange chocolate.
July 21st, 2008 at 3:41 pm
i reckon we get rid of orange or raison and bring in mint of peanut butter.. preferably peanut butter.. may raison or orange be left to melt in the sun uneaten
July 23rd, 2008 at 8:52 am
can’t possibly evict the coffee one – not everybody hates them! :O I want the toffee one out, hate it when you’re enjoying working thru the orange flavour, raisins mmm then get a TOFFEE!!! takes ages to eat it cos they’re always so hard! TOFFEE OUT!!!!!!!!!!!!!
July 24th, 2008 at 11:49 am
I too only buy them for the coffee flavour! Toffee is the worse! Infact if they sold bags with just coffee I would buy loads!
I also like the sound of a peanut butter sweet?
July 24th, 2008 at 3:10 pm
bye bye caramel!!!!
July 29th, 2008 at 5:29 am
Coffee is my favourite one. Most of the time I just BUY Revels for the coffee ones. Hell, Mars should just send me (personally) a giant bag of coffee revels.
I’d have them get rid of caramel. Caramel is such a lie. When I think of caramel I think of soft, melt-in-your-mouth caramel. But instead we get this jaw-chore.
July 29th, 2008 at 4:31 pm
Raisin is disgusting!! It destroyed the lovely taste of revels as we know it! I am voting off raisin definitly, it has to go!!
July 30th, 2008 at 11:43 am
I love coffee too but I tend not to buy any Revels as they have too many toffee/caramel ones in the bags which I hate
July 30th, 2008 at 11:44 am
its been ages since I bought revels that I didn’t know they did raisin
July 31st, 2008 at 10:04 am
It has to be raisins. Talk about mean, since you’ve added these tothe bag no-one I know buys them anymore. I can safely say that’s all you basically get in a bag now so until you take them out they won’t be bought by us.
July 31st, 2008 at 2:08 pm
I was thinking about new flavours. Maybe like an Aero bubble? Or maybe like Lindor with a firm shell on the outside and lush gooey chocolate on the inside.
August 2nd, 2008 at 2:43 pm
GET RID OF RASIN IF YOU WANT CHOCOLATE RASINS BUY A PACKET FULL AND LEAVE SOME ROOM FOR A NEW TASTIER FLAVOUR
August 8th, 2008 at 2:17 pm
hiia chloe ere n i HATE RAISIN! get rid of it the last time i bought revels woz ages ago but i stopped buyin em cause of the raisin i luv coffee n hope it dosent go but if it does while ur renewin revels put less raisin in maybe like ONE! NO REALLY 5! just for the sad people that actually like raisin YUK!
August 11th, 2008 at 12:19 am
i love the coffee one! its the only damn coffee sweet u can get since rose’s got rid of theres :/ i want chocolate out, its boring anyways, but i like the mix as it is really tho, im guna go buy a million bags b4 they get rid of coffee!
August 11th, 2008 at 12:27 pm
Hooray it looks like the coffee is gonna go
Sorry to all those guys that want it to stay, but they ruin an otherwise enjoyable bag of sweets. Love rasins but agree with Jessica they could go and make room for something different!
August 16th, 2008 at 1:08 pm
Hey I think you should get rid of the coffee one and replace it with either something strawberry or mint flavoured.:)
August 18th, 2008 at 6:08 pm
i like the idea of turkish delight or peanut butter or somethin like that fudge:P
August 21st, 2008 at 6:11 pm
I agree with you Pixie. I love the coffee. Its not just Roses, but Milk Tray also got rid of their coffee creams.
Get rid of Caramel. Last time I had revels the caramel took a filling out