So here we are, the chocolate bar we’ve (that’s you, not me) all been waiting for, the Creme Egg Twisted from Cadbury! Now you might remember I mentioned their press release awhile back, let’s just go over some of the details from that.

Creme Egg goo in a chocolate tube, Cadbury’s biggest chocolate innovation of the year, and this bar will replace the Dairy Milk with Creme Egg. Well, all seems fair enough so far. Cadbury seem to have tried to make it out as some sort of wacky product, aimed at children I would guess, that doesn’t quite cut it for me.

The bar looks quite small from the wrapper, it sort of reminds me of a Topic in as much as it’s small to look at, but fairly dense. They don’t give the weight of this bar for some strange reason, so I had to try and work it out from the calories (465 per 100g, and 210 in the bar) so it’s around 40-45g, that’s a rough figure anyway (not getting my calculator out).

The bar itself is a long, ridged chocolate shell, with the creme egg fondant inside. It’s certainly much more pleasant than the Dairy Milk with Creme Egg, which I thought was a particularly disappointing bar to look at and to eat.

So what’s the difference? Well like I said, it’s a chocolate tube, the milk chocolate is surprisingly quite thick, and there’s not a massive amount of creme egg inside the bar, but there’s enough for the sugary flavour to get through. A particularly hungry person could quite easily eat this in two bites. Yes, I was a particularly hungry person.

My overall impression of the bar is that it’s decent. It tastes like…a Creme Egg, basically, and there’s nothing wrong with that. As far as advertising and branding goes, I’m a little impressed, I dislike the “Dairy Milk with…” brand, and welcome more inventive bars, such as this and the short-lived return of the Wispa. As for it being Cadbury’s most innovative product of the year, that’s somewhat of a shame, because really…there is nothing new here.

Each bar has 210 calories, 2.3g Protein, 29.1g Carbohydrates (27.9g of which sugars) and 9.4g Fat (5.8g of which sugars).